“Goodness in everything defines our core philosophy. We will do whatever it takes to keep delivering good to our customers and stakeholders. We shall always be dependable and trustworthy in delivering value consistently. Our core thought of shuruaat achhe ki not just stands for a healthy beginning for millions across the globe but governs our conduct in everything we do. We aspire to be a brand that becomes the corner stone of a healthier food chain and make a significant contribution towards the lives of people we touch.
Shuruaat Achhe Ki which translates to Start Something Good represents our belief as a brand. When we say shuruaat achhe ki it not just connotes great beginnings of health and healthy living, but honest, ethical, initiatives of doing things right and good. It is an assimilation of our values and belief, that govern us in our conduct to always remain a brand, responsible for good. ”
Our beliefs support our purpose: to unlock the power of nature, to enrich the quality of life.
Access to nutrition has the power to solve many of the world’s challenges.
Food derived from nature is an important driver of health and wellness.
Everyone has the right to the good food they need to sustain their lives.
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We are a company of people engaged in the production of food, seeking to pursue truth and integrity, and committed to creating value for our customers, our team members, and our communities. These are our six core values, and they guide and shape the way we do business.
